Wednesday 28 September 2022 (UAE)

Dubai Summer Surprises

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Dubai Summer Surprises

Dubai Summer Surprises (DSS) 2011 dates, information and guide. Dubai Summer Surprises is a summer version of the Dubai Shopping Festival (DSF), held during June, July, and August, with special events, sales and discounts in shops and malls throughout Dubai. The giant yellow maggot, Modhesh, is the DSS mascot seen on signs all over Dubai helping to promote DSS, but goes into hibernation for the DSF.

Dubai Summer Surprises 2014
Dubai Summer Surprises 2013
Dubai Summer Surprises 2012
Dubai Summer Surprises 2011
Dubai Summer Surprises 2010
Dubai Summer Surprises 2010 list of participating malls and events
Dubai Summer Surprises 2009
Dubai Summer Surprise statistics and figures
Year Dates Visitors Spending Malls Notes
2011 22 Jun to 31 Jul        
2010 17 Jun to 07 Aug        
2009   2.2 million AED1.49 billion¹ 23  
2008     AED1.27 billion 23  
  1. Conflicting reports seen. DSF press release 07 August 2010 says 3.37 bn, Dubai Chamber press release 17 August 2010 says Sales at the emirate's malls rose by 17% during the 65 day festival in 2009, with total revenues at 23 shopping malls across Dubai reaching AED1.49bn, up from AED1.27bn at the same shopping malls in 2008. Different figures might be shopping malls only versus total spend in Dubai?
Summer promotions in other emirates

Shopping centes in Abu Dhabi, Sharjah, and the other UAE emirates also run summer promotions at the same, or similar, times as Dubai Summer Surprises. Including in 2010:

Last update Monday 28-Apr-2014. Page development 4L 5C.
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Abu Dhabi AUH ABD ADB, Ajman AJM, Al Ain AAN, Dubai DXB, Fujairah FUJ, Ras Al Khaimah RAK, Sharjah SHJ, Umm Al Quwain UAQ

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